Branding

A recognisable identity, from logo to email signature, that tells the same story everywhere.

No visual identity yet?

We start at the beginning

Not sure yet what your brand should look like? You don't need to be. We build your identity together, from a first conversation to a fixed colour palette and typefaces that work everywhere.

/ 01
Getting to know you
We learn about your business, your customers and your competitors. What should your brand convey, and what not?
/ 02
Directions
We create a moodboard and work out two or three directions. That way you choose instead of guess.
/ 03
Visual identity
The chosen direction becomes a fixed system: logo, colours and typefaces, with agreements on how to use them.
/ 04
Applying it
Then we turn it all into the items below, from logo set to email signature.

Example: the FINIC colour palette

AaAAA15.6:1
Navy
#17233E
Primary colour
AaAA6.2:1
Lavender
#A59BDF
Accent on dark
AaAA5.8:1
Purple
#6B5C99
Accent on light
AaAAA14.0:1
Paper
#F1F2F8
Light background
AaAAA7.8:1
Ink
#080B14
Dark background

Typefaces

Funnel DisplayHeadings

Funnel SansBody text

Every colour has a fixed role. The number is the contrast with the text colour on top; from 4.5:1, text is easy to read according to the WCAG guidelines.

What you get

Your brand, ready for everyday use

A visual identity only works when your team uses it every day. That is why we deliver more than a logo: also the assets everyone sets up themselves, in the right sizes. This is what that looks like, with FINIC itself as the example.

/ 01

Logo set

SVG and PNG · wordmark and icon, light and dark

Every place asks for a different shape. On a small icon the wordmark is unreadable, so that is where you use the icon.

Light theme

Icon
App icon
Favicon
Profile picture

Dark theme

Icon
App icon
Favicon
Profile picture

/ 02

LinkedIn banner

1584 × 396 px

Your profile photo overlaps the bottom left of the banner. That is why the brand sits on the right.

Light theme

Dark theme

/ 03

Teams and video background

1920 × 1080 px

In a video call you are in the middle. The brand sits on the left and the centre stays calm.

Light theme

Dark theme

/ 04

Desktop wallpaper

2560 × 1600 px · also for 16:9

Your desktop icons are on the left. That side stays calm, so they remain readable.

Light theme

Dark theme

/ 06

Business card

85 × 55 mm · print-ready PDF with 3 mm bleed

The front carries the brand, the back your details. You get a print-ready file, so the printer can get started right away.

Front

Back

Examples in FINIC’s own house style. For your brand we make them in your colours and with your logo.

Try it yourself

Your email signature

Fill in your details, copy the signature and paste it into Outlook or Gmail. This is a demo in FINIC’s house style; for your team we make it in yours.

This is how it looks

Kind regards,

First name Last name

Job title

E	name@finic.nl
T	+31 6 00 00 00 00
W	www.finic.nl

For your whole team

One page with everything on it

Instead of loose files in an email, we put the package on one page, on your own website or in your portal. There every colleague picks a variant, downloads the files and creates their own email signature.